Do It for the Insta

Beyonce announced Wednesday via Instagram that she’s pregnant with twins. “We are incredibly grateful that our family will be growing by two, and we thank you for your well wishes,” the Carters wrote. Her post also included a photo of Beyonce in a green veil kneeling in the surrounding flowers; she was clearly going for the Mother Nature look. As a very influential music artist, the fact that Beyonce is announcing such a monumental moment in her life over social media is very interesting. With performances coming at both weekends of Coachella and nine Grammy nominations, her pregnancy doesn’t just affect her personal life, it also plays a role in her career.

However, these days everything is on social media, so it is by no means surprising that she announced her pregnancy via Instagram rather than through a press release. Social media has the ability to reach out to larger audience and make the content entertaining. For example, Beyonce’s pregnancy. Screen Shot 2017-02-05 at 7.25.46 PM.png

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Her followers really took her announcement and ran with it. Social media’s ability to reach a wide demographic and “its massive staying power is attributable to one key characteristic—the fact that social media keeps evolving.” Initially, social media was simply so people could stay in touch through the internet. However, brands caught on, which created new marketing tactics, and now its evolving into new communicative areas in a variety of different fields.

Social media has become a very necessary tool in environmental campaigns and the green movement in general. As Earthtalk puts it, “Perhaps the most immediate way social media helps the cause is via the mountain-top selfie.” People like to document the cool adventures they go on and share them with their friends and family. The University of Vermont actually uses these location tags as a way to track what trails and parks are getting the most use. It’s way to create real data to defend the use of public lands.

In addition, large environmental groups are able to use it as a tool to reach a wider audience as they can spread their messages or announcements in a concise and comprehensible way. They can also use gifs, videos, and images to give a sense of realness to their content. Individuals can use social media as a way to spread their own personal opinion and drum up support and empathy through the use of storytelling.

“Social media has become an important tool for providing a space and means for the public to participate in influencing or disallowing environmental decisions historically made by governments and corporations that affect us all,” says Public Lab co-founder Shannon Dosemagen. Essentially, its an easy way to give the public a voice and engage with something they care about with others who care about it too.

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While social media is a great tool for spreading rapid awareness, the longevity of its results are still unknown. This is known as “clicktivism,” the idea that people are advocating for their cause purely through social media sharing and without actually engaging. However, even clicktivism takes advantage of social media’s strong suits and allows environmental advocates to spread valuable messages. Clicktivism is a challenge to overcome as social media continues to evolve.


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